The Lyin’ – can otherwise be known as denial, delusion, or any one of several other descriptions. It’s how we deceive ourselves about any aspect of our prospective book.
I love that idea for a cover, we the author might think. Remember, unless we’re honest and open to outside influence and the opinion of those with more experience, a badly designed, or even inappropriate cover is a death-sentence for a book.

Until last year I was one of the worst offenders in this category, because I’m an artist, so who’s going to know better than me? Let’s see … oh yes, a book cover designer. I paid for three of my covers to be designed professionally and my books captured more interest – and damn me if they didn’t start selling more.

We can do the same with the writing. As the author who produced the wonderful story…