Marketing by Stealth

Some sound advice for indie authors from friend and fellow blogger, Tom Benson…

Tom Benson - Creative

An Amazon Author Page An Amazon Author Page

This is not one of the thousands of articles … ‘Ten Things to Do to Increase Sales’
In my post last time which was about the results of my three weeks of non-marketing, I said I’d come back to mention a couple of simple ideas that I believe help to encourage sales.


It may be accepted that we’re not going to buy a small island in the near future, but we want sales, and reviews, and recognition for our efforts. Whatever our reason for writing, if we publish, either traditionally or self-published, we’re not doing so for the exercise. It is a means to an end. We want success.
Personally, success with my writing is more important than money or fame.


Why are eBook samples important?
It’s an obvious answer. It gives the prospective reader an insight into the story they may, or may…

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