Damn it, Jim, we’re authors not marketers.
Like Bones from the original Star Trek, paraphrased above, indie authors are forced to do things we’re not trained to do when we join the landing party of indie publishers. Sure, some writers might enjoy marketing and may even be good at it. But most of us just want to write, so when it comes to marketing our work, we’re the red shirts in the group.
The following links are for those of us who have no idea how to promote our work but want to survive the alien landscape that is marketing.
Scroll down for the section on Reviews. It deserves it’s own special place, and I’ll try to keep the article links current for the latest on Amazon’s rules.
BookBub Marketing Tips
8 Book Description A/B Tests You Need to See
How to get a Bookbub promotion
General Marketing and Promoting Tips
Amazon Categories and Keywords
Becoming a bestseller
Blogging for authors
Book marketing checklist
Book marketing resource for authors: the best of 2016
Deconstructing Back Cover Copy
Doing a Goodreads Giveaway
Fifteen Instagram book marketing ideas from publishers
Guide to using MailChimp
How authors can find their ideal reading audience
How to get your book sales moving with FB ads
How to hit the USA Today bestseller list with ad stacking
How to market your book after the new release buzz dies down
How to market your book using content marketing in five easy steps
How to optimize your Facebook author page to sell books
How to (really) make $1,000,000 selling e-books — a lengthy post, but worth the read.
List of 100+ book promotion sites
Marketing and publishing checklists for authors
Ninety-eight book marketing ideas that can help authors increase sales
Put calls to action in the back of your books
The least you need to know about search engine optimization
Three basic promotion tools
What authors can post online (without driving away followers)
Why authors need a speaker reel
Reviews — Rules and Etiquette
Mythbusting the Amazon review algorithm
Mythbusting the Amazon review algorithm part II
The secret behind disappearing Amazon reviews
What authors need to know about Amazon’s review rules